WORD OF MOUTH MARKETING
Most businesses realize that they need to market themselves
every day if they hope to be successful. But, many of these same businesses also realize that self promotion may
come with a heafty price tag.
As the cost
of traditional advertising continues to grow, one tried-and-true way of getting your message to potential customers continues
to hang in there as an effective tool that can be as extravagant or frugal as the budget will allow. . . word
of mouth marketing.
By definition, word of mouth marketing is giving people
a reason to talk about you, your products and your services, while making it easier for that conversation to take place.
As spending on word of mouth marketing grew to $1.35-billion in 2007, marketers continue
to learn ways to take advantage of this phenomenon and use it to work within their marketing objectives.
According to the Word of Mouth Marketing Association, WOMMA, word of mouth marketing
techniques are based on customer satisfaction, two-way dialog and good communication geared toward encouraging people to talk
to each other about you.
Consumers are known to trust recommendations
from friends, family, and a few other "influential" sources. In fact, word of mouth is perceived
as more trustworthy than most other forms of advertising and marketing.
WOM techniques regularly used today include:
- Organizing and motivating volunteers to promote your cause.
or Social Marketing - Forming or supporting niche communities that may share their interests in your brand.
Buzz Marketing - Using high-profile entertainment or news to get people
to use and talk about your brand.
- Creating an entertaining or informative message designed to be passed along exponentially by email or through services such
Remember that word of mouth marketing cuts
two ways. Bad word of mouth travels as fast, if not faster, than good. So, keep it honest or the people will.
For more information about word of mouth marketing and how it can work for
you, visit www.womma.com.