Popslan Marketing Group is Michael Baxter

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What's Up at Popslan Marketing?

New projects and workshops . . . get togethers and gotchas.


The new year has brought new partners to PMG.  The "King of Texas Blues", Ezra Charles chose Popslan Marketing to publicize his recent SRO performance at Austin's famed Saxon Pub.  Popslan was also involved in the writing of Don't Move, Improve - a guide to home remodeling for Houston-based Allied Siding & Windows, and is now providing photo services to the Houston editions of the Community Impact Newspapers.

Popslan is working with popular Houston Halloween attraction ScreamWorld to bring new revenue dollars to the "haunt" through sponsorships this season.  Returning sponsors will include Dr Pepper and Jack-in-the-Box.

Nashville-based singer/songwriter Stephanie Urbina Jones is working with the shop to create a sponsored multi-city tour of Texas in 2011.  The "Texicana" concerts will be staged from April through September at venues from the Gulf Coast north to the Red River. Our involvement will include solicitation of sponsors and promotion of the high-energy Tex-Mex performances.


As part of Baxter's ongoing relationship with the Dauphin Island, Alabama Chamber of Commerce, his recent activities were closely tied to the BP oil spill in the Gulf of Mexico and its affects on Island tourism.  With the leak now capped, his efforts have returned to generating Island guest visits.  He also assisted in the creation of the Island's revamped website by providing much of the editorial and most of the images displayed there.  Visit www.dauphinislandcoc.com for a look.

Wanting to continue exposing the client to the traveling public through increased use of the Internet, basic programs were developed to include a presence on social networking and image sites such as facebook.com, twitter.com, youtube.com and flickr.com. Popslan Marketing is also contributing to DI's springtime tourism activities through creative support of the Islands advertising programs and more.


Baxter presented a seminar titled, "Harnessing the Power of Social Networking" to the Texas Festivals and Events Association recently.  He also led a similar marketing workshop for the Coastal Bend Tourism Council, and spoke to the Great Northwest Houston Convention & Visitors Bureau about trends in traditional marketing and social marketing expected in 2011.


Baxter recently attended networking and information workshops along the Gulf.  The Texas Travel Industry Association Summit at Galveston and a joint get together of the Texas Festivals & Events Association and Coastal Bend Tourism Council in Corpus Christi were a part of a busy fall schedule of industry related events.


The new "GulfCoastSpecters.com" site was created just in time for Halloween.  A collection of articles written over the years for pubications such as the Houston Chronicle and HauntedAmericaTours.com, Gulf Coast Specters profiles sites along the southern gulf coast alledgedly haunted by the ghosts of jilted lovers, war heros, socialites and more. New interviews are underway and more "spirited" tales are coming soon.

Sunset at Dauphin Island, Alabama

Singer/songwriter Stephanie Urbina Jones

Michael Baxter is a Houston-based marketing consultant, writer and photographer.

For information, call 281-222-4775 or email mike@baxwrtr.com